Home
Work
Resume
Blog
Contact

Design Consultant focused on UX & Service Design

Scroll down
Circle Dotted Decoration

Hello. I'm Hiro Shibata, a Designer from Mexico currently working at Insitum.

A little about me

I’ve been providing advisory to clients such as BBVA, Facebook, Microsoft, Uber, Visa, among others to design solutions for the growth and transformation of their businesses through a deep understanding of people’s needs and behaviors.

I specialize in designing experiences for physical and digital ecosystems through products and services that provide meaningful value to the people and meet business objectives.

View my resume
Dotted Lines Decoration

Design Skillset

Design Skillset

Design Skillset

Design Skillset

Design Skillset

Design Skillset

Design Skillset

Design Skillset

Design Skillset

Design Skillset

User Centered Design

Design solutions from the user perspective by understanding their needs, motivations and pain points.

Value Proposition Design

Define the promise of value of a brand, product or service and ensure the fit between the business and the market.

UX Research

Plan and conduct qualitative user research and transform findings into insightful information.

Experience Strategy

Improve the overall experience of several touchpoints of a company, from a frontstage and backstage perspective.

Rapid Prototyping

Create physical or digital concepts, from low to high fidelity designs.

Most of my strategy projects are confidential but here’s a peak of some of them. If you want to know more please contact me.

Strategy projects
01.
BBVA
Type of project: UX Design

Improving the experience of requesting loans through BBVA’s digital channels (website, mobile app and ATM).

02.
Banco Forjadores
Type of project: Service Design

Helping a microfinance bank become a human centered company by understanding why they were having employee turndowns  and how that was affecting the overall experience of their customers.

03.
Microsoft
Type of project: Service Design

Understand the segment of the SMBs in Mexico in terms of perception and adoption of technology and help Microsoft better address these businesses and become a strategic partner for them.

04.
Uber
Type of project: UX Research

Look at the needs and pain points of users who manage rides for others via Uber services.

Selected projects
Selected projects
Selected projects
Selected projects
Selected projects
Selected projects
Selected projects
Selected projects
Selected projects
Selected projects
Switch Off
UX/UI
Improving the value proposition communication of a green startup product landing page.
Iván Macías
COMING SOON
Designing a digital channel for a Mexican wedding photographer to improve client acquisitions.