I’ve been providing advisory to clients such as BBVA, Facebook, Microsoft, Uber, Visa, among others to design solutions for the growth and transformation of their businesses through a deep understanding of people’s needs and behaviors.
I specialize in designing experiences for physical and digital ecosystems through products and services that provide meaningful value to the people and meet business objectives.
Design solutions from the user perspective by understanding their needs, motivations and pain points.
Define the promise of value of a brand, product or service and ensure the fit between the business and the market.
Plan and conduct qualitative user research and transform findings into insightful information.
Improve the overall experience of several touchpoints of a company, from a frontstage and backstage perspective.
Create physical or digital concepts, from low to high fidelity designs.
Most of my strategy projects are confidential but here’s a peek of some of them. If you want to know more please contact me.
Improving the experience of requesting loans through BBVA’s digital channels (website, mobile app and ATM).
Helping a microfinance bank become a human centered company by understanding why they were having employee turndowns and how that was affecting the overall experience of their customers.
Understand the segment of the SMBs in Mexico in terms of perception and adoption of technology and help Microsoft better address these businesses and become a strategic partner for them.
Look at the needs and pain points of users who manage rides for others via Uber services.