I am a Design Consultant with a background in Graphic Design. I’ve worked on design strategy and innovation projects for companies such as BBVA Bancomer, Coca-Cola Company, Facebook, Microsoft, Uber, among others.


Human Centered Design. Design Strategy. Product Design. UX Design. UI Design. Service Design. Brand Identity Design.


Hello. I'm Hiro Shibata, a Designer and UX Consultant with experience in product and service design.

Currently working at INSITUM
View my work
I deeply care and preach that Design is about systems thinking, not just about crafting beautiful things.

The more we try creating, connecting and orchestrating value through products - services - brands, the more scalable and meaningful our solutions will be.


Every project has been made with love and a human/business centered approach.

Type of project: UX/UI

An easy way to find a perfect place to live and the ideal roomie to share expenses.

User Research
Usability & Concept Testing
User Interface Design
Type of project: UX/UI

Designing an elegant and engaging shopping experience through Fender's mobile website.

User Research
Usability & Concept Testing
User Interface Design
Type of project: Branding

Defining the foundations of a Mexican brand that provides relaxing experiences through water marbling techniques.

Brand Attributes & Values
Brand Strategy
Identity Design
Let's talk
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