I am a Designer based in Mexico City currently working at Insitum. I ’ve been providing advisory to clients such as BBVA, Facebook, Microsoft, Uber, Visa, among others to design solutions for the growth and transformation of their businesses through a deep understanding of people’s needs and behaviors.
I specialize in designing experiences for physical and digital ecosystems through products and services that provide meaningful value to the users and meet business objectives.
Most of my strategy projects are confidential, if you want to know more please contact me.
Itzart — Defining the brand foundations and purpose of a water marbling business.
Fender — Re-designing and improving the guitar shopping experience.
Switch Off — Improving the experience of a green startup landing page.